{"id":5207,"date":"2024-09-30T09:32:03","date_gmt":"2024-09-30T09:32:03","guid":{"rendered":"https:\/\/kkbcmalaysia.com\/expertise\/b2b-vertical-research\/"},"modified":"2025-02-20T09:01:28","modified_gmt":"2025-02-20T09:01:28","slug":"b2b-vertical-research","status":"publish","type":"page","link":"https:\/\/kkbc.my\/en-my\/expertise\/b2b-vertical-research\/","title":{"rendered":"Business-to-business Vertical Research"},"content":{"rendered":"<p>Vertical marketing, also known as niche marketing, involves designing targeted campaigns that directly address the unique challenges of a specific industry. By doing so, your product or service is positioned as the obvious, tailored solution to those challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vertical marketing, also known as niche marketing, involves designing targeted campaigns that directly address the unique challenges of a specific industry. 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